Train It Like You Hired It: Less Prompts & More Purpose for AI
AI is not a shortcut. It’s a support system. A tool. A team member. And like any new hire, it needs a real onboarding process.
Why Messaging Misses the Mark (and How to Make Yours Move Again)
Most of the people I work with are doing meaningful, life-giving work—but their message doesn’t match their impact. Not because they’re unclear on the why, but because they’re trying to say it all at once—with no structure to carry it.
Finding the Soul of Your Brand Through Storytelling
Your brand’s story should feel like music—deep, rhythmic, and unforgettable. It’s not just what you say, but how it makes people feel.
How to Turn a Swirl of Ideas Into a Book That sells
You're not stuck because you're unclear—you’re stuck because no one showed you how to build the thing. Even sauce needs a recipe.
Cook Up a Winning Content Strategy: A Recipe for Success
Content isn’t a side dish—it’s the mac and cheese. The thing that keeps people showing up and asking for seconds.
Why Your Church Needs a Digital Makeover
A digital makeover isn’t just about technology—it’s about making your Gospel message accessible, impactful, and impossible to miss.