Amplifying Community Impact

CLIENT

The Paige Fraser Foundation (TPFF) - A dynamic non-profit dedicated to promoting movement, wellness, and community engagement in the Bronx.

ROLE

Brand + Communications Strategist

A circular logo for The Paige Fraser Foundation, established in 2017, with a stylized hand holding a broken object, surrounded by the text 'BENT BUT NOT BROKEN' and the foundation's name.

The Challenge

TPFF—a nonprofit promoting movement, wellness, and creativity in the Bronx—needed a brand identity and content presence that matched its powerful mission. They had the impact, but needed better ways to share it with the community and attract support.

How I Helped

✔️ Led brand strategy sessions to clarify their identity, language, and visual presence
✔️ Designed a consistent visual system + content templates to strengthen recognition
✔️ Created branded social media graphics and messaging to spotlight events, people, and programs
✔️ Built a content-forward strategy to grow community engagement and visibility online

The Outcome

✅ Positive feedback from board members and local stakeholders
✅ Increased Instagram engagement and follower growth
✅ Higher participation at events, leading to more donors and local partnerships

Together, we helped TPFF share their story in a way that felt as vibrant and powerful as the work they were already doing.

Dominque’s skill in content writing and graphic design were immediately apparent to us as we began working with her. Moreover, her responsiveness, personal service, and care for producing a high-quality product is impeccable. She is approachable, knowledgeable, and professional, and we recommend her without reservation.

Kind Words

Lesmah Fraser, ceo

Poster for a theatre event titled 'Creating Theatre in the Curve,' directed by Mary Ann Penzero, featuring snippets from 'Twisted,' written by Alexia Fraser. The event is at the Ossie Davis Theater, New Rochelle Library, on December 21, 2023, from 4 to 6 PM. The poster includes logos of The Paige Fraser Foundation, NYC Council on the Arts, and New Rochelle Public Library, with colorful abstract shapes and a background image of a person with raised arms.
Young girls at a dance studio laughing and chatting with each other, practice barre in the background.
Group of six diverse people dressed formally, standing in front of a backdrop with logos and the text 'TPFF', smiling at the camera.
Poster for the Spine Series workshop organized by The Paige Fraser Foundation (TPFF). It features the foundation's logo, a stylized human spine illustration, and photographs of five women instructors with their names and dates for June 4, June 11, June 18, June 25, and July 2. The poster provides information about a free workshop for spinal health, combining movement, yoga, and exercise, held every Sunday from 1 to 2 PM EST, both in person and online.
A young girl with curly hair dancing joyfully, head tilted back, arms raised, wearing a white t-shirt and shorts. The background is blue with a large orange circle behind her, and text promoting a dance healing event two weeks away with registration details.
A promotional graphic for The Paige Fraser Foundation's event titled 'Dance is Healing,' scheduled for December 30th from 9 AM to 4 PM, available online and in person. The graphic includes headshots of three dancers: Daphne Lee from Ballet Dance Theatre of Harlem, Randall Riley from Battery Dance Company, and Tamisha Guy from Abraham in Motion. The background is blue with yellow accents, and the text highlights the event details and a website for registration.

Feel like something clicked? Good. That’s the beginning.

Let’s figure out your next best step—together.