Establishing A skincare brand in the U.S. Market

Logo of Skilvent USA in beige-colored text.

CLIENT

SkinIdent USA - A German-based skincare brand specializing in products that are more than just green, natural, or organic. SkinIdent focuses on skin-identical ingredients that naturally occur in or are compatible with the structure of the skin.

ROLE

Brand & Content Strategist

The Challenge

SkinIdent—a German skincare brand using skin-identical ingredients—needed a full U.S. launch strategy. The challenge? Breaking into a crowded market where “natural” is overused and under-trusted. They needed a clear, differentiated message—and a digital presence built to convert.

How I HELPED

✔️ Developed a distinct brand identity centered on skin-identical science—positioning the brand beyond just “green” or “organic”
✔️ Designed a full e-commerce website with conversion-focused UX and elevated storytelling
✔️ Wrote SEO-optimized messaging that educated U.S. buyers on what makes SkinIdent different—and worth the investment
✔️ Integrated a visual identity that paired scientific precision with natural trust (anchored in green tones for calm + credibility)

The outcome

✅ 100% YoY revenue growth
✅ 7.09% conversion rate (vs. 2.5% industry average)
✅ $246 average order value (vs. $78.91 industry average)

The result? A luxury skincare brand that entered the U.S. market with clarity, credibility, and strong early momentum.

Kind Words

Jennifer Boisclair, CEO

I love it! I couldn't have done this without you.

Multiple electronic devices displaying a website for skincare products. The website features a minimalist design with natural elements like leaves, and displays various skincare products including cleansers, tonics, and lotions.
Laptop displaying a skincare product website named SkinIdent with bottles of super cream and vital ultra serum in a splash of water background.
Instructions for applying SkinIdent and Beaute products, divided into morning and evening routines, on a white background with green leaves. The instructions include cleansing, toning, liposome application, moisturizer, eye gel, and mask. The website URL and access code are at the bottom.

Feel like something clicked? Good. That’s the beginning.

Let’s figure out your next best step—together.