Strategic positioning
& messaging
Your organization does important work. Your results are real. But when it's time to secure funding, attract the right people, or gain recognition—your narrative falls flat.
Stakeholders need three conversations to understand your value. Your team struggles to articulate what makes you different. Opportunities walk away because your story didn't close the gap between their interest and their action.
You don't need more content. You need positioning that reflects the reality of your work and messaging that drives decisions.
WHAT WE DO
We audit where you're losing opportunities, identify what actually sets you apart, and build the messaging framework that turns attention into action.
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We analyze your competitive landscape, identify who you actually serve (not who you think you serve), and determine what makes you different in ways that matter to decision-makers.
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Develop the 3-5 messages that close deals, secure funding, and attract the right people. Clear, repeatable, and grounded in what your audiences actually need to hear.
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The story that makes funders say yes, helps media understand your value, and gives your team language they can use with confidence.
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Your leadership and frontline staff leave the project equipped to articulate your value clearly and consistently. No more stumbling through elevator pitches.
The Process
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01
Discovery & Audit
Stakeholder interviews, competitive analysis, materials review. We identify where your story is failing and why. -
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02
Strategy Development
We build your positioning framework and messaging architecture. You review and provide feedback. -
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03
Refinement & Delivery
Final positioning document, messaging framework, and team enablement session. -
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04
Team Workshop
90-minute session training your team to use the new messaging with confidence.
This Works When
You're preparing for a capital campaign or major fundraising push
You're launching a new program or initiative
Your organization has evolved but your story hasn't kept up
Leadership can't agree on how to describe what you do
You're losing opportunities to organizations with weaker programs but stronger narratives
Timeline & Investment
Timeline: 4-6 weeks from kickoff to delivery
Investment: Discussed during assessment based on organizational scope
RESULTS
The Leslin Leadership Healthcare Foundation
Healthcare leadership foundation with strong programs but inconsistent messaging. After positioning overhaul: 3x increase in qualified leads, faster funding conversations, team alignment on value proposition.
Preston High School
Historic Bronx school facing closure needed major funding. Strategic narrative repositioned school from "struggling institution needing help" to "community and cultural anchor worth preserving." Result: $8.5M secured, featured in The New York Times.
Ready to start?
Book your assessment. We'll discuss your positioning challenge, determine if this is the right engagement, and send a proposal within 48 hours.