the leslin leadership healthcare foundation
3x qualified lead growth · 1000%+ increase in digital engagement · Positioning overhaul that closed deals faster
CLIENT
Leslin - a powerhouse in healthcare leadership development, education, and research, doing strong work that stakeholders couldn't see clearly. One repositioning, one messaging framework, and one aligned system later, the right opportunities started finding them instead of the other way around.
The Challenge
Real programs, real impact, but stakeholders didn't understand the value, and qualified leads had stalled because the team couldn't articulate what made them different.
The Work
A full market positioning audit, a repositioned strategy aligned to who they actually served, a core messaging framework built to close deals, rebuilt website, and a content system to keep every channel consistent.
THE OUTCOME
3x increase in qualified leads, faster closing conversations, full team alignment on organizational value, a reactivated board, and over 1000% growth in digital engagement.
Why It Worked
Leslin didn't need more programs. The work was already strong enough to speak for itself; it just never had a system built to make sure the right people could hear it. Once the positioning matched the actual value, the messaging gave stakeholders a reason to lean in instead of a reason to scroll past.
The board didn't come to life because someone asked nicely. It came back because the story finally reflected an organization worth showing up for.
Ready to build your own infrastructure? Assess your organization.
Kind Words
linda lombardi, phd
While working with Dom, we sharpened our thinking and quickly moved toward establishing our public-facing brand. She's approachable and responsive and shows genuine care in developing high-quality products and services on time. Dom embraces the optimistic spirit of change and development through a personalized approach.