The Challenge

Google needed strategic communications support across multiple products and teams—from external developer platforms to internal organizational communications.

Products needed clear positioning. Teams needed consistent messaging. Audiences—from developers to employees to everyday people—needed content that actually served them.

The Work

External Platform Communications
Led strategic positioning and content strategy for developer-using and consumer-facing platforms. Built messaging frameworks that helped technical audiences understand product value and adoption pathways.

Product Launches & Brand Positioning
Developed positioning and narrative strategy for product launches and milestone announcements. Created messaging that resonated with target audiences and maintained consistency across channels.

Internal Communications & Change Management
Built content strategy and governance frameworks for Google's internal platforms, including hybrid work resources and employee benefit communications. Created systems that scaled across distributed teams.

Content Systems & Infrastructure
Developed editorial calendars, governance frameworks, and content strategies that maintained consistency without constant oversight.

The Outcome

Strategic frameworks adopted across multiple product teams as standard approach

Executive stakeholder approval on all major recommendations and positioning strategies

Improved organizational clarity through structured communications and content systems

Recognition for strategic excellence - work referenced internally as best-in-class examples for future projects

Multi-year client relationship with expanding scope across products and teams

WHY IT WORKED

Strategic communications at scale requires frameworks that hold up under complexity. Clear positioning gives teams the confidence to execute across platforms, products, and audiences.

Services: STRATEGIC POSITIONING & MESSAGING, COMMUNICATIONS INFRASTRUCTURE

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