THE PAIGE FRASER FOUNDATION

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THE PAIGE FRASER FOUNDATION -

THINK. DESIGN.

project

Overview

Visualizing TPFF’s Spirit & Drive

In 2021, The Paige Fraser Foundation (TPFF) sought to amplify its impact and elevate its presence in the Bronx community. They turned to my expertise in branding and social media graphics to effectively convey its message of movement, wellness and community engagement.

THE Solution

Brand Development

We conducted several brand strategy sessions to understand the mission, vision, and target audience for TPFF. I created a brand identity and style guide that provided consistent and effective application of identity across all channels.

Marketing Graphics

I’ve designed a series of eye-catching graphics that promote events, highlight inspiring stories, and continues to showcase TPFF’s commitment to the Bronx community.

THE IMPACT

✓

TPFF’s brand identity and graphics consistently receive overwhelmingly positive feedback from stakeholders
✓

The foundation’s events attract additional donors and larger crowds, leading to increased participation in programs
✓

The overall brand perception improved, leading to a growth in followers and increase in post interactions on Instagram

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Kind Words

Lesmah Fraser, ceo

Dominque’s skill in content writing and graphic design were immediately apparent to us as we began working with her. Moreover, her responsiveness, personal service, and care for producing a high-quality product is impeccable. She is approachable, knowledgeable, and professional, and we recommend her without reservation.