SkinidentUSA

RESPONSIVE WEB UX/UI Design

SkinIdentUSA webpages on iMac, Macbook and iPad screens. Featuring Dominique Brienne NYC UX/UI web designer for accessibility and functionality

About the Project

The ASK

Business: SkinIdent USA, a pioneering skincare brand newly introduced to the US from Germany, needed a user-friendly e-commerce website design.

Request: Develop a system that lets customers easily contact an esthetician for personalized product recommendations. Meet the market's demand for quick understanding, shopping, and ordering processes, while adapting the brand's German identity for a new American audience.

THE SOLUTION

  • Above-the-fold CTA for the skincare consultation form to provide personalized recommendations

  • A unique brand identity that married the German original with American appeal, creating a compelling visual and cultural connection.

  • Messaging framework to explain "skin identical" products and value

  • Optimized the user journey for effortless exploration and purchase, ensuring a smooth and intuitive navigation experience.

THE RESULT

  • Achieved a +122% y/y conversion rate on SkinIdent USA's new website, indicating significant improvement in customer acquisition

  • Recorded an impressive average time on page of 64 seconds, signaling strong customer engagement and interest.

  • Received extremely positive feedback from the client, who was satisfied with the professional and functional website that effectively introduced their new products and partnership.

Next

Honey Notes Packaging